Precision Prep

Meal packaging

The Brief:
We were asked to develop a creative, on-brand packaging concept showcasing the nutrient-dense, high protein and low-calorie frozen meals created by Precision Prep.

A bespoke sleeve design for a range of thirteen frozen meals, and Power Pot designs for a range of six new lunch-pots.

Precision Preps meals are sold in independent gyms across the UK therefore it was important to include detailed macros prominently on the pack.

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