The Brief:
It's challenging to create a comprehensive identity and succeed in a competitive and often crowded market. Effective branding is all about connecting strategy with creativity, and we transform client ideas into a brand that delivers growth.
When building a brand, the process starts with a virtual Brand Strategy workshop to identify the target audience, competitive landscape, brand values and vision, and to understand the business’s short and long-term strategies.
After identifying the company’s unique brand personality and tone of voice, we create mood boards, reflecting the client’s brand strategy in a range of visual styles.
Once the brand starts to take shape, clients get a full branding pack, including a unique logo, colour palette, typography, illustrations, iconography, brand patterns, social media templates, packaging, and any other branding assets required.
