The Brief: Bumble Hole Foods had taken delivery of two new trucks with commemorative livery to mark their 60th anniversary in the eggs industry. They wanted to share their news in the trade and local press.
We spoke to the company to identify the key news lines and to get photos of the new trucks. We drafted a press release which was pitched to trade and local press with successful coverage in a number of key publications including Motor Transport, Truck & Driver Magazine and Transport & Logistics Magazine.